Cicciobello was born in 1962, immediately affirming himself as a phenomenon for the winning combination of two factors: the tradition of the "game of affection" combined with cutting -edge technology for an increasingly complex, interactive cycle of play, and in step with the times. The Cicciobello brand enjoys high notoriety internationally, thanks also to the positive and emotional values on which it is based such as tenderness, affection, Italian style and product quality. The role -playing game is of fundamental importance in growth: it allows you to express what you are and what you would like to be; experiment and experiment; become aware of themselves and thus build one's personality. The quality and historicity of a brand like Cicciobello allow children to put it into practice in.